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What are key elements of a customer driven marketing strategy?
Here are the key elements I see in a customer driven marketing strategy: Talk to them. Yes, it’s a hassle. Yes, you have to prepare yourself with good questions. But you’ve got to talk to customers (and you know what? It’s always fun - at least, for me it is!). And...
What are the qualities of a good lead magnet?
There are a few key qualities that make up a good lead magnet. First,…
Implementing Marketing Automation?
In the Marketing Automation Implementation Guide, you’ll get all the worksheets, tips and tricks, and important things to think about when implementing marketing automation.
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Looking for clarity around marketing automation?
In this the Marketing Automation 101 whitepaper you’ll learn:
- What marketing automation is and is not
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If you use a marketing automation platform, which one is it and what is good or bad about it?
Before I was Director at Net-Results, I spent 6 years in the marketing automation industry as a consultant. Some of my insights on Net-Results vs some of the other tools:…
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Where is the best place to learn about inbound marketing in 2019?
Reality. Sure, you can get up to speed on inbound marketing principles by reading blogs. Or taking the famous HubSpot certification courses. All good stuff. But the thing about marketing… you can’t just take a principle and expect it to work in the real world. No...
Can content marketing increase your website's conversion rate?
When talking about conversion rate it’s important to define what exactly you’re converting. If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage,...
Why would a company migrate from HubSpot to Marketo?
The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. So, let me try and shed some light on that question. HubSpot’s a great tool. It looks gorgeous and, for a marketing automation tool, is...
Platform Updates – January 25, 2019
It’s only January and 2019 is already shaping up to be an exciting year! We have some super exciting updates to share with you today (and even more in the pipeline — so make sure you subscribe to be notified when they roll out). Here are just a few of the ways we’re...
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Ratings from your peers on G2 Crowd show that Net-Results users achieve more ROI and go live faster than Marketo and Pardot users.
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